Branding, Web Design & Development, Inbound Marketing
Launched August 2016
Company Overview: spinTouch
An interactive digital signage company leading the way in experiential marketing and interactive application development for almost a decade. spinTouch provides fully interactive hardware and software solutions that bring your company’s story to life.
spinTouch approached FLX Interactive to take their antiquated Flash based website and turn it into an interactive, brand inspired, lead generating machine. It quickly became apparent that spinTouch was missing out on great opportunities to grow their brand and generate sales qualified leads online. Since our client was operating in a fairly niche space, we knew it would be essential to optimize the site in such a way that drove relevant traffic and qualified prospects searching for experiential marketing solutions.
Show Me The Results
10 First Page Google Results
430% Increase in Organic Traffic
36X Increase in Leads
A Modern Image
Given the nature of spinTouch’s rather niche focus, we crafted a brand and image that reflected the next level quality of their technology and services. This also included an organic SEO and content marketing strategy in order to optimize new lead generation. The FLX content team created rich case studies, How-To guides, e-Books, and blogs in order to showcase spinTouch’s thought leadership and past work in the experiential marketing space.
The website needed to be riddled with visually engaging content to showcase the rich technology spinTouch utilizes to bring their customers’ guest experience to the next level.
The website design needed to:
1Leverage eye catching images that reflected an extremely modern and future proofed brand
2Incorporate various interactive elements and call-to-action buttons to increase site engagement and lead capture
3Create visuals that supported higher level messaging without getting too technical
Developing a Brand
For spinTouch, the brand strategy was all about developing trust, recognition, and consistency for the company.
The brand needed to:
1Have a consistent look and feel across the entire website.
2Use a modern color palette and brand guidelines that were rooted in modern technology
3Build the brand of spinTouch more so than it’s solutions
A Finished Product
Upon launch of the new website, spinTouch was immediately able to leverage the site as a way to speed up their sales process. Clients were able to download various demos, explore relevant case studies, and consume a wealth of knowledge directly in line with their experiential marketing needs. Within six months spinTouch made it to the first page of Google for ten (10) popular key words, increase search traffic by 430%, and saw a 6x increase in sales qualified leads.
In Addition – A Little Extra
With business goals clearly defined and a strategic marketing plan in place, spinTouch’s web activation went smoothly and resulted in a digital signage website that the entire team loved. We developed the website on WordPress.
Not too surprisingly, one of the greatest returns we saw for lead generation and new business opportunities came about from explainer videos that we created to help simplify the overly technical solutions. We made these explainer videos reusable across various key landing pages, newsletters, and sales collateral in order to maximize the content reach and bring in sales qualified leads.
Clients We Do Work For
At FLX Interactive we work primarily with small and mid-size companies who are looking to leverage professional services marketing strategies to attract and develop more leads and clients through smarter online marketing. We help professionals and consulting firms across a number of industries to create unrivaled websites and content marketing strategies to establish thought leadership and brand dominance.