Operant Leadership Case Study

Branding, Web Design & Development, Inbound Marketing
Launched December 2016

Video Testimonial

Company Overview: Operant Leadership

A management consulting company rooted in applied behavior science needed a new brand identity and online presence to aid them in the growth of their new business venture.

operant-leadership-logo-design

Building BlocksBuilding Blocks

Operant Leadership was born from its parent company ABA Technologies, who has been a pioneer in developing and delivering online professional education and continuing education for practitioners in behavior analysis. The goal was to launch Operant Leadership as a stand alone service and brand while being able to capitalize on the growing demand for behavior based management consulting.

operant business cards

A Modern Image

Operant Leadership is a team of consultants passionate about people, science, and the performance of the businesses they work with. Their consulting website needed to have a modern look while delivering a seamless user experience.

The website needed to:

1Build credibility by creating rich content to educate ideal prospects and build trust

2Clearly articulate the services being offered for each unique client type

3Align searcher intent with service/solution offerings to ensure traffic

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operant-leadership-in-browser

Design Strategy Design Strategy

The website needed to balance visually engaging content with compelling messaging to cater to visitors reading and/or skimming the website.

The website design needed to:

1Leverage hero images on key landing pages that created a strong connection with visitors

2Incorporate various interactive elements and call-to-action buttons to increase site engagement and lead capture

3Point users down a very clear path towards information and content that mattered to them

Developing a BrandDeveloping a Brand

For Operant Leadership, the brand strategy was all about developing trust, recognition, and crafting a positive image right out of the gates.

The brand needed to:

1Have a consistent look and feel across the entire website and print media

2Use a modern color palette and brand guidelines that were rooted in academia

3Clearly resonate Operant Leadership’s mission to optimize business performance through behavior science

A Finished Product

With business goals clearly defined and a strategic marketing plan in place, Operant Leadership’s web activation went smoothly and resulted in a management consulting website that entire team loved. We developed the website on WordPress CMS platform with SEO best practices to ensure that the site would be future proofed and capable of ranking high on Google.

This new consulting website clearly showcases their unique positioning in the leadership consulting industry, while offering visitors with highly valuable information to help Operant attract and develop more clients.

Operant Leadership Website Page Screens

In Addition – A Little Extra

With business goals clearly defined and a strategic marketing plan in place, Operant Leadership’s web activation went smoothly and resulted in a management consulting website that entire team loved. We developed the website on WordPress.

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Clients We Do Work For

At FLX Interactive we work primarily with small and mid-size companies who are looking to leverage professional services marketing strategies to attract and develop more leads and clients through smarter online marketing. We help professionals and consulting firms across a number of industries to create unrivaled websites and content marketing strategies to establish thought leadership and brand dominance.

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