Branding + Rebranding

B2B Branding and Corporate Identity Design


A brand identity is one of the most valuable assets of a business.

Your B2B website is more than just a digital brochure and it requires an integrated marketing approach to be effective.  A well planned out web design and development strategy is essential to demonstrate your company’s expertise and reputation while creating a source of traffic and new leads from various audiences. Our B2B web design agency is fully committed to building you an aesthetically pleasing and engaging website that helps grow your business.

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We develop and refine brands that stimulate
engagement and strengthen loyalty


Corporate branding requires a process
driven approach

Whether you are developing your brand from the ground up or you are undergoing a rebrand for your current corporate identity, it is imperative to take a process driven approach. We start off by asking your key stakeholders many questions about your business so that we can create a clear picture of the essence of your company. From a mutual understanding of your corporate identity, we can help move your brand forward and enhance key graphic elements such as logos and marketing materials.

Brand development that fosters trust and
thought leadership

Launching a new brand is much different than developing a brand—one is strategic and one is tactical. We take a tactical approach towards brand development and rebranding. This means mapping out a process to move you brand from a concept or idea into a presence that is felt and trusted across your website, marketing efforts, and customer experience. At FLX we have turned ambitious B2B companies into market leaders and forwarding thinking brands into thought leaders.

  • 72%

72% of marketers think branded content is more effective than advertising in a magazine. Build credibility and trust with your brand.

  • 54%

54% of people don’t trust brands which is why we take the process of branding and who you are is reflected in all aspects of your representation.

Professional, brand inspired logo design
and marketing materials

Your B2B company’s logo can be seen as the tip of the iceberg. It is what prospects will initially see at the surface of your brand identity. At FLX our graphic design team meticulously crafts logos to help your businesses stand out amongst the sea of competition. Whether it is a new logo design you need or a refresh of your marketing materials, we are here to help you visually communicate the benefits of your services and best position your brand.

Knowing when it’s time to rebrand your
B2B company

B2B companies that have had the great fortune of being in business for a while also often find themselves in an increasingly competitive and complex industry. We see successful companies invest in rebranding every 7-10 years in order to stay out ahead of the competition and to maintain a brand image that reinforces their company’s presence. You can count on our team of brand strategists to guide your company through a successful rebranding process with the primary goals of growing awareness, increasing leads, and converting net new business opportunities.

Related Services

Web Design

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Web Development

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Inbound Marketing

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spinTouch Web Activation
Woman Exploring spinTouch Website on Macbook

An interactive inspired website strategy and design for technology company, spinTouch, based in Newport Beach, California.

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FLX Creative Capabilities Deck
FLX Creative Capabilities Deck on iPad

Download our Creative Capabilities Deck to see more of FLX Interactive’s work and approach to creating B2B websites.

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Clients We Do Work For

At FLX Interactive we work primarily with small and mid-size companies who are looking to leverage professional services marketing strategies to attract and develop more leads and clients through smarter online marketing. We help professionals and consulting firms across a number of industries to create unrivaled websites and content marketing strategies to establish thought leadership and brand dominance.


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