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April 2017 - FLX Interactive
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April 2017

3 Interactive Digital Signage Companies with Killer B2B Website Strategies

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If there is one industry out there that truly appreciates high-quality online digital marketing, it is without a doubt, the interactive digital signage industry.  We aren’t just talking about understanding and investing in any one aspect of online digital marketing, such as web design or search engine optimization—we are talking about truly appreciating all aspects of driving brand awareness and generating qualified sales leads—what some may refer to as inbound marketing.

These interactive focused companies within the digital signage industry specialize in creating hands-on, user-driven digital experiences across various technology mediums such as multi touch displays, gesture walls, virtual reality, augmented reality experiences, and more. Seeing how these interactive digital signage companies live and breathe innovation and digital, it’s a no-brainer why they embrace B2B digital marketing with open arms.

Below we have listed three of our favorite interactive digital signage companies who have unbeatable web presences and who are truly taking a holistic approach to growing their brand and generating awareness for their products and services.

#1. Four Winds Interactive

Four Winds Interactive (FWI), based out of Denver, CO, is a leader in interactive digital signage offering solutions such as way finding, virtual concierge, menu boards, and fan experiences. They provide a wide range of digital signage solutions to various industries such as entertainment venues, gaming, education, hotels , retail, and much more. There’s a good chance that if you have been to a Courtyard by Marriott hotel in the past few years, you have probably seen FWI’s infamous GoBOARD.  The FWI Interactive GoBoard showcases a mix of hotel and amenity information on over 1000 globally deployed interactive touch monitors, spanning across 42 countries, all powered by multi touch displays.

A B2B Website that packs a punch

We assure you that it isn’t by any stroke of luck that Four Winds Interactive has had the opportunity to work with major brands, sports teams, hotels, and corporations. From day one, they have taken their online digital marketing just as seriously as they have taken the delivery of their own interactive digital products and services. From the second you visit their website you can see how committed they are to creating a word class B2B brand.

Within seconds of looking at their home page, you see an awesome video case study for a project they did at Daimler headquarters in North America. Nothing screams credibility and trust by showcasing winning case studies and proudly wearing that on your sleeve. This makes it so much easier for clients to see the value that digital signage solutions provide.

Well produced and easy to consume content

In addition to a few of the case studies they showcase on their homepage, they also have included a well-crafted explainer video, clearly articulating what it means to work with Four Winds Interactive. Too many digital signage companies roll the dice hoping that prospects and website visitors will read through overly verbose “About Us” pages instead of making it easier for them to enjoy a well-crafted explainer. A well thought out video detailing the problems their products or services solve and the value they provide. Here you can learn more about the power of Explainer Videos and how they help generated high quality leads.

We could spend all day talking about what FWI is doing right in creating an unrivaled B2B website presence, but I think it’s obvious that their use of high-quality content combined with SEO and conversion rate optimization (CRO) is giving them a leg up over the competition in a major way.

FLX Marketing Tip: No matter how big or small your digital signage company may be, we strongly suggest you consider showcasing your best work and explainer videos, front and center on your website.

#2. spinTouch

Next up is spinTouch, a highly specialized interactive digital signage software company based out of Newport Beach, CA. Over the years, spinTouch has worked with major brands such as Norwegian Cruise Line, Cisco, Mercedes, and United Health Group, leveraging highly custom interactive digital signage technologies to grow brand awareness and help drive sales.

We may be a bit biased here at FLX Interactive seeing that spinTouch is a client of our own, however, we cannot take any credit away from their leadership team for being big believers in digital marketing. Their commitment to creating and maintaining a strong B2B digital marketing effort has helped their small business go up against some of the largest hardware and software digital signage companies, and often come out on the winning side.

Your website can be your best salesperson working 24/7

Not all digital signage companies have the luxury of having a large sales staff that can pound the phones all day to drum up new business.  SpinTouch knew that a great way of getting out in front of as many prospects as possible and generating high-quality leads was to create an inbound marketing strategy that would attract visitors to their site, convert qualified leads, and help close net new business.

We helped spinTouch accomplish this by thoroughly investigating their ideal customers and determining what it is they valued in a digital signage provider. We then crafted a content rich B2B marketing plan that would attract new prospects and entice them to reach out. Converting visitors into leads is never an easy feat especially when all of your competitors are offering very similar type of content in exchange for prospect information. So, we helped spinTouch with CRO by strategically creating lead capture around highly engaging content that empowered their prospects—content such as explainer videos, visually inspiring case studies, and software downloads. Let’s be honest, how often do you see an interactive digital signage company willing to offer demo software downloads for users to begin using within just a few minutes and without having to feel pressured during a full sales demo?

FLX Marketing Tip: A well thought out inbound marketing strategy with high quality content that empowers prospects is a great way for smaller companies to build trust and compete with the big guys.

#3. Elo Touch Solutions

Last but certainly not least is interactive touchscreen manufacturer Elo touch solutions based out of Menlo Park , CA. Elo does everything interactive, from point-of-sale systems, in-store display, and interactive kiosks. And, just as they put it, they create “high-impact experiences”. If you don’t know who Elo is you might have been living under a rock for the last 15 years seeing that they have over 20 million installs worldwide.

Highly quality content and inspiring copy

We challenge you to point out another digital signage company that showcases their products as elegant and creative as Elo. Elo’s B2B website has an Apple-esque look and feel to it that puts their products front and center in such an artistic way, it is as if you can reach right out into the screen and interact with their displays.  But it doesn’t stop there, Elo does just as great of a job complementing their high quality visual content with powerful and inspiring messaging. This shifts your focus from just product and service over to results and value.

Elo is an exemplar of “more is less”. We suggest more digital signage companies take note and create more bite size and easy to consume content and messaging. It has been proven time and time again that website visitors are skimming much more than they are reading. In a post by Slate, their research shows that web users only read about 50% of written content as opposed to engaging with over 90% of video and photo content.

Image Credit: Chartbeat

FLX Marketing Tip: Don’t always be so hung up on long form on-page web copy, just to satisfy search engines. Consider the user experience first, by creating enjoyable and visually inspiring content for them to consume. Bounce rates will go down and conversions will go up!

Do you need help with growing your digital signage companies brand, or perhaps capturing more leads on your website? Schedule a consultation with our B2B marketing experts to find out how to improve your lead generation.